Having it all

Being a celebrity and having your own fashion line seems to go hand in hand these days. Whether your an actor, a rapper, a musician, a tv personality, or all three, there seems to be a need to a put the title of fashion designer under your belt as well. Even reality tv stars, who have become celebrities in their own right are now designing for people like you and me.

One Hollywood reality tv show, has spawned not one but two 'fashion designers'. The Hills, a reality show focused around the lives of the young, well-off Californians, who work hard, play hard and seem to have more drama than Shakespeare, has two of its stars ; Heidi Montag and Lauren Conrad who have released their first fashion lines this year. Heid Montag has called hers 'Heidiwood' and released it in connection with Anchor Blue. Her designs have a definite lower end, mass market appeal, with fitted printed t-shirts, skinny jeans, tight tops and halter dresses. On the other scale is Lauren Conrads personal namesake collection which features higher priced, casual and fitted, Californian style dresses. Although top LA stores such as Fred Segal and Planet Blue stock her collection, fashionistas and celeb fav - Kitson, have actually dropped Laurens line, despite stocking her rival Heidi's.

Nonetheless, Lauren still has a foot within the fashion door. She has just been asked to design a couture gown for the girls who hand out the trophies at the 60th Primetime Emmy Awards. Speaking to Reuteurs.com, Lauren said: “When the show approached me, I was so excited. I love designing dresses and I can’t wait to see my own designs on the Primetime Emmy Awards. The dress will be elegant yet simple with a Lauren Conrad Collection vibe.” But when asked what the design will look like, Lauren was keeping her

lips sealed. The dress will be revealed at the Awards show which takes place in LA on September 21st.